在一个明显凉爽的日子里，一名上班族登录了一家网上化妆品商店购买护肤品。在浏览的过程中，她越来越意识到美容护理的特殊性。简单选择身体乳和洁面霜的日子早已过去。今天的化妆品是高度专业化的，针对的是睫毛、脚跟和发际线等部位。“当我意识到人们分别管理睫毛、腋窝、脚和背部时，我最终买了睫毛精华液和背部面膜，”她说。
化妆品行业发现了一个新的利基市场:精心设计的产品，即使是身体最小的部位也能得到精心护理。我们正处于“针对性美容产品”的时代。例如，颈部产品是根据它们是解决皱纹还是弹性来分类的。现在的唇部护理包括去角质、防皱纹和防紫外线。曾经只用于脸部的面膜，现在已经扩展到以“滋润脚”为卖点的传统韩服为灵感的袜子。针对面部细小毛发和背部痤疮的产品也越来越受欢迎。随着消费者接受“身体的每个部位都需要一种专用产品”的观念，他们的货架很快就被填满了。
这些专业产品分为眉毛、面部毛发、嘴唇和颧骨等类别。贴有“桃毛脱毛”或“面部脱毛”标签的产品旨在去除面部细小毛发，保证皮肤更光滑，肤色更均匀。另一个卖点是，过去只能在昂贵的皮肤科诊所或水疗中心进行的治疗，现在可以在家里进行，费用很低。
虽然有些毛发会被去除，但有些毛发会被梳理。睫毛，曾经只能用睫毛膏增强，现在有专门的精华液。此外，还有专门针对外睫毛的精华液。睫毛精华液能让睫毛变长，而外睫毛精华液则能让睫毛更浓密。针对下巴周围粗糙皮肤的产品，通常是由剃须引起的，被称为“Homme”(男性版)，专门针对男性消费者。
曾经专注于增加颜色或滋润的唇部产品也在不断发展。LG生活保健旗下化妆品品牌CNP推出了具有去角质、减少皱纹、增加弹性等5种功能的产品“Lipcerin”。爱茉莉太平洋旗下的兰芝推出了专为嘴唇设计的“嘴唇睡眠面膜”。与传统的只遮住嘴唇和眼睛的面膜不同，这款面膜是专门为嘴唇量身定做的。防紫外线唇膏和暂时丰盈嘴唇的“丰唇剂”也进入了市场，在十几岁和二十几岁的年轻人中很受欢迎。
即使是曾经仅限于一般产品的身体护理，现在也被划分为更具体的类别。在夏天，当更多的皮肤暴露在外时，背部、胸部和腋窝等部位会受到额外的关注。专门针对背部痤疮的产品，也被称为“痤疮”，已经为那些关心在温暖的月份痤疮可见性的人开发。这些产品也可以用于胸部痤疮，这取决于它们是如何使用的。腋窝的美白霜是针对皮肤的，手肘和脚跟的产品是为了改变“不干净”的印象。
在这波精密化妆品浪潮中，更让人意想不到的是一款专为斜方肌设计的贴片，因为长时间携带沉重的袋子或使用智能手机会使斜方肌紧张。最初打算作为一个面罩，这个贴片现在已经发展到针对斜方肌区域。制造商声称，这种贴片含有镁元素，能提供凉爽的感觉，有助于改善肩部线条。然而，这一小块贴片是否能有效解决日常活动引起的紧张情绪仍不确定。
有针对性的美容产品正在向各个年龄段甚至宠物扩展。曾经针对老年人的发根遮盖粉已经被重新定位为一种缓冲粉剂，面向希望改善发际线的年轻消费者。此外，一种足部洗发水也很受欢迎，而且它的影响范围已经扩展到宠物身上，其中有一种狗用洗发水，名为“ON: THE BODY Cotton foot shampoo”。
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뚝 떨어진 날씨에 얼굴에 바를 화장품을 사러 온라인 화장품 편집숍에 접속한 직장인 A씨. 화장품 구경을 하다 신체를 구성하는 부위를 새삼 살펴보게 됐다. 보디로션·세안크림 같은 단순한 구분은 시대에 뒤처진 것이었다. 속눈썹과 겉눈썹, 발뒤꿈치와 헤어라인 전용 등 화장품이 세분화되고 있는 것이다. A씨는 “남들은 속눈썹, 겨드랑이, 발과 등을 나눠 따로 관리한다고 해서 눈썹 영양제와 등에 붙이는 마스크팩을 샀다”고 했다.
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本文概览：在一个明显凉爽的日子里，一名上班族登录了一家网上化妆品商店购买护肤品。在浏览的过程中，她越来越意识到美容护理的特殊性。简单选择身体乳和洁面霜的日子早已过去。今...